Following the success of Toyota's partnership with DC Studios and Warner Bros' BLUE BEETLE, the brand reunited forces with James Gunn's new reimagining of SUPERMAN.

Toyota capitalized on the global power of the Superman IP and leveraged the bZ placement to develop a supercharged campaign around the film's release. The partnership consisted of a custom spot, paid media, owned & operated social, TCOM, PR and dealership extensions. Additionally Toyota produced a featurette centered around Rachel Brosnahan and her journey to playing Lois Lane.