Orchestrating buzz-worthy brand partnerships with highly anticipated studio projects to create crucial connections to viewers. Aligning products with productions through lead-up, premiere, and social promotion to maximize consumer impact.

Cold Stone & Pinkberry x Barbie

Cold Stone Creamery and Pinkberry created custom barbie-fied flavors in partnership with the highly anticipated and hugely successful Barbie The Movie”. Both brands gained record breaking notoriety as marketing partnerships with the film became buzzworthy headlines. Fans and film makers alike were able to enjoy these limited-time flavors at stores all across the U.S.

Smirnoff x No Time to Die

A partnership that started back in the “Dr. No” days, Bond brings back his signature “shaken not stirred” martini with Smirnoff in the film and with custom content.

Crown Royal x Coming 2 America

Crown Royal teamed up with the long awaited “Coming to America” sequel to deliver a pivotal moment in the film and a custom bottle sleeve designed by award winning costume designer Ruth E. Carter.

Revlon x Wonder Woman 85

Revlon sourced the specific 80s colors to create custom makeup looks for Wonder Woman in the film and created limited time edition products available for purchase so consumers could feel like Wonder Woman every day.

Johnnie Walker x Blade Runner

Film Director Dennis Villeneuve worked closely with Johnnie Walker Master Blender, Jim Beveridge, to create a custom blend and bottle of Johnnie Walker Blue that fit in the, “Blade Runner 2049” universe. The final product was used in the film and available for consumers to purchase for a limited time leading up to the film’s release.

CÎROC x What Men Want

Smirnoff created a custom wall installation displaying hundreds of bottles of Smirnoff Ice as well as a branded step and repeat on the “Green Carpet,” tailgate games and satellite bars at the premiere of the film, which was attended by Tom Brady, Jane Fonda, Lily Tomlin, Sally Field, Rita Moreno, Billy Porter and Harry Hamlin.

Smirnoff x 80 For Brady

CÎROC was featured in a major moment in the film and created custom content leading up to film’s release and a sponsorship of the premiere, which included CÎROC branded bars and specialty CÎROC cocktails for talent and celebrity guests to enjoy.

Johnnie Walker x Charlie’s Angels

Johnnie Walker Blue was featured in a celebratory moment in the film and sponsored the premiere of the film including custom Johnnie Walker cocktails and branded bars at the premiere after party.

Dodger Dugout Lounge

Each year MEI partners with luxury sponsors to create the Dodger Dugout Lounge. All the players, coaches and executives of the team walk through the lounge and get introduced directly with brand representatives who tailor the experience to each one’s specific needs. It’s a huge hit with both brands and players—who get to take home all their favorite products. This year’s brand participants included: Homme + Femme, BRADY Brand, UPPAbaby, Don Julio, Lexus, Boiron, Municipal, The Garland Hotel, Bombas, Johnson & Johnson, P.F. Candle Co., See’s Candy, Salt Optics and Sugarfina.

Hallmark “Put it Into Words” x Gabrielle Union

Hallmark hosted this wonderful event for their “Put it into Words” campaign where Gabrielle Union hosted and honored her husband Dwyane Wade with a special card. The event was featured in several news outlets – KTLA, E! News, People, Just Jared Daily Mail etc.

Captain Morgan x Isn’t it Romantic

Captain Morgan sponsored the world premiere of the film creating a beautiful, branded step and repeat and specialty cocktails which received exposure across social media through talent and influencer posts.

Hallmark “Cards Do More” x Jessie James Decker

Hallmark created a special event hosted by Jessie James Decker for their “Cards Do More” campaign to show the importance of sending a card to show love not just on special occasions, but any day of the year. The coverage was shared by influential guests across social media.

Crown Royal x Creed II

Crown Royal sponsored the world premiere of “Creed II” with branded step and repeats on the red carpet, specialty cocktails at the after party and co-branded bags and cups to celebrate the film. Notable talent including Michael B Jordan, Tessa Thompson, Sylvester Stallone and Terrence J attended and made waves on social media after posting about the event.


Hallmark’s charming Pop-up Shop encompassed Hallmark’s Signature Collection, which is fashionable, artistic, and sophisticated with a unique twist. Guests were able to interact with the new product line and see what Hallmark’s Signature Collection is all about! The ever so fashionable, Julianne Hough, helped kick off the Pop-Up shop during New York Fashion Week right in the middle of SOHO.


Cinéma Privé has quickly become one of the most notable entertainment events created in the last several years. Cinéma Privé brings the year’s most talked about films and mega & watt stars together with the entertainment industry’s most important influencers and media.


PANDORA Jewelry hosts Paramount’s Pre-Oscar Celebration. Guests include Leonardo Dicaprio, Martin Scorcese, Johnny Knoxville, Jonah Hill,  Bruce Dern, Will Forte and many more.


PANDORA Jewelry hosts “BEFORE WE GO” premiere party at Toronto International film festival celebrating Chris Evan’s
directorial debut.


The HBO® LUXURY LOUNGE® is held twice a year in honor of both the Golden Globe and Emmy Awards. The HBO® Luxury Lounge® is recognized in the entertainment industry as the most successful event of its kind.

Consistently  garnering the most exclusive sponsors, media coverage and top celebrities. The event has garnered over a billion impressions in virtually every form of media that covers entertainment.


Johnnie Walker hosts MAD MEN Series Finale Party Guests include: Jon Hamm, Elizabeth Moss, January Jones, Mad Men Creator Matt Weiner and additional cast . Hosted poolside at the iconic Roosevelt hotel in Hollywood, California.

Johnnie Walker featured on the red carpet and integrated beautifully throughout the event. Media Coverage: ET, ACCESS, PEOPLE, US, NY Times, PAGE SIX and many more.


Ciroc Vodka & Crown Royal celebrated the premiere of THINK LIKE A MAN TOO with customized cocktails and bottle service for VIP guests including Kevin Hart, Megan Good, Gabrielle Union, Chris Paul, Carmelo Anthony, Floyd Mayweather and many more.