• Avg Viewership per episode: 19.3M
• Ad Value: $1,05M+ across season
• Top Performing placement within Diageo's broader media mix.
• Regional Sales lift observed in markets aligning with show viewership (sales data proprietary)

The Yellowstone integrations elevated Bullet's cultural visibility and drove measurable sales lift in key markets aligned with viewership. It became one of the top-performing elements within Diageo's media mix.

Mediaplacement secured and executed a series of high- impact integrations for Bullet Bourbon within Paramount's Yellowstone, the most-watched television series of 2022.
The brand was intentionally placed within authentic character-driven moments that aligned with the show's setting, tone, and audience, ensuring the integration felt organic rather than promotional.