• Impressions: 84 million
• Ad Value: $2.6 million

Through this partnership, Lexus and Razer achieved their highest performing social posts of 2023 on their respective Instagram accounts. The program generated 84M impressions equating to $2.6M in ad value across both Lexus and social channels.

MEI worked with Lexus and Razer to build the ultimate gamers experience in the all-new TX. To spotlight the ultra spacious three-row model, Lexus partnered with Razer to fabricate a special edition vehicle that featured all the best of Razer's robust gaming products.