Don Julio x The White Lotus
HIGHLIGHTS:
• Verbal Brand Mention
• Viewership: 9.3M+
• Ad Value: $600K+
• Viewership: 9.3M+
• Ad Value: $600K+
RESULTS:
The scene delivered a highly memorable, character-driven brand moment within one of HBO's most talked-about series, reaching 9.3M+ viewers. As The White Lotus became a cultural phenomenon and Emmy-winning hit, Don Julio 1942 saw increased visibility as a luxury tequila of choice, benefiting from organic consumer discovery, social conversation, and association with premium travel and lifestyle moments.
STRATEGY:
In The White Lotus, a seamless Don Julio 1942 moment unfolds as Mark (Steve Zahn) orders the tequila by name, with Nicole (Connie Britton) echoing, ``same.`` Secured directly with creator Mike White, the integration was executed without fees, aligning organically with character and setting.
