Toyota x Blue Beetle
HIGHLIGHTS:
• Exposure Length: 5.4 minutes
• Global Box Office: $130M+
• Box Office Viewership: 11.5 million
• Ad Value: S3,239,760.45
• Global Box Office: $130M+
• Box Office Viewership: 11.5 million
• Ad Value: S3,239,760.45
RESULTS:
The co-branded promotion included a custom TV spot starring Blue Beetle lead actor, Xolo Maridueña. A custom behind-the- scenes social content piece featuring the cast and crew was created, as well as a co-branded microsite and multiple sponsored fan screening events.
STRATEGY:
Toyota and Warner Bros. partnered on an exciting promotional partnership between the Tacoma and BLUE BEETLE. Starting at the production level, the collaboration efforts secured nearly 6 minutes of brand exposure in the film; positioning the Tacoma as the hero vehicle of choice for Uncle Rudy (George Lopez)
