In the cinematic world of “Creed II,” Mediaplacement Entertainment has artfully embedded UPPAbaby products, creating a seamless blend of storytelling and brand integration. Starring Michael B. Jordan, Sylvester Stallone, Tessa Thompson, Phylicia Rashad, Florian Munteanu, and Dolph Lundgren, the film follows Adonis Creed (Michael B. Jordan) as he navigates the challenges of balancing personal obligations and preparing for a monumental fight.
Scene-Stealing Moments
Scene 1: A Tender Introduction The journey begins in a hospital where Adonis and his fiancée celebrate the birth of their daughter. In this heartwarming moment, the UPPAbaby Mesa Car Seat makes a subtle yet impactful appearance, resting next to a gift basket for 4 seconds. This scene sets the stage for the brand’s presence, symbolizing the start of a new chapter for Adonis and his family.
Scene 2: Home Alone with Baby Transitioning to the domestic sphere, Adonis is left alone with his baby daughter as Bianca (Tessa Thompson) catches up on studio time. The UPPAbaby Bassinet becomes a central element, cradling the baby for 26 seconds as Adonis attempts to soothe her. This scene highlights the bassinet’s role in providing comfort and security, reinforcing the brand’s promise to parents.
Scene 3: A Pivotal Moment in the Gym One of the film’s most crucial scenes unfolds in the boxing gym. Struggling to calm his crying daughter, Adonis brings her along in the UPPAbaby Mesa Car Seat. This poignant moment, where the car seat is visible for 38 seconds, captures Adonis’s realization of what he’s truly fighting for. The clearly readable logo ensures the brand remains front and center during this emotional revelation.
Scene 4: Background Presence Continuing in the gym, the UPPAbaby Mesa Car Seat makes another appearance, this time in the background for 7 seconds as Adonis holds his daughter behind the boxing ring. This subtle product placement reinforces the brand’s association with the protagonist’s life and struggles.
Scene 5: Family at Home Returning home, Adonis and Bianca discuss the upcoming fight with Drago, with the UPPAbaby Bassinet visible on the floor for 3 seconds. This product placement underscores the constant presence of the brand in the family’s life, even during crucial decision-making moments.
Impressive Exposure and Value
With a total of 78 seconds of screen time, UPPAbaby’s strategic product placements in “Creed II” have garnered significant attention. The film’s worldwide box office earnings of over $200 million translate into a remarkable placement value of over $3 million.
The Power of Seamless Integration
The collaboration between Mediaplacement Entertainment and UPPAbaby in “Creed II” exemplifies the power of seamless brand integration. By weaving the brand into the narrative fabric of Adonis Creed’s journey, UPPAbaby not only gains visibility but also connects with audiences on an emotional level. This masterful product placement strategy ensures that UPPAbaby remains synonymous with the everyday realities of parenting, resonating with viewers long after the credits roll.
