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UPPABABY TALENT & INFLUENCER PROGRAM (NON-PAID)

Objective:
Connect UPPAbaby with Hollywood’s top expecting parents for their growing families while maximizing brand exposure through social and online media outlets.
Results:
UPPAbaby program generated $28M+ in media value in 2022 through tracking 150+ talent and influencers daily. Significant non-paid brand exposure on top influencer Instagram and TikTok accounts as well as mainstream online media outlets including: People, Daily Mail, Us Weekly and more. Celebrities who have mentioned and posted about the brand on their personal social channels include: Emily Ratajkowski, Hilary Duff, Lea Michelle, Shay Mitchell and more.

Impressions: 150+ M
Value: $28M+

Strategy:
Continually source and track celebrity pregnancy announcements and baby arrivals. Mediaplacement utilizes relationships with top agents, celebrities and influencers for Uppababy product trade out program that garners large scale organic exposure across social media platforms and online media outlets.
MEDIA COVERAGE: