To feature Tanqueray London dry gin in high profile fashion film releasing in fall of 2021 to drive sales in key holiday months. MEI selected house of Gucci and worked closely with ridley Scott's team to create content on and off screen.

Tanqueray seamlessly incorporated into a pivotal moment in the film. MEI secured ridley Scott's ad team to create corresponding digital media spots to run across Tanqueray and HOG channels.

+17M viewers in theater
+203M total viewers to date
+$2.56M Ad Value