PINKBERRY - AND JUST LIKE THAT
OBJECTIVE:
Work with writer creator Michael Patrick king to feature Pinkberry creatively in HBO max highly anticipated sex and the city reboot.
STRATEGY:
MEI secured a significant scripted moment for Pinkberry without a fee. And just like that is among top 10 watched all time across films and original programming according to HBO max.
RESULTS:
SEASON 1 (2021)
+6.7M Households (US first week)
+$804.000 Ad Value (U.S. first week)
+150M earned Media Impressions
