Loading...

OPRAH PINKBERRY SEEDING

OBJECTIVE:
Engage Oprah Winfrey's natural brand affinity for Pinkberry by hosting an exclusive on-site tasting party for own network executives and employees.
STRATEGY:
Promote Pinkberry as the exclusive frozen dessert featured at the queen sugar finale party, hosted by Ms. Winfrey, at the own studio for her staff and executives. Provide continued support of Ms. Winfrey's social events with home delivery and exclusive servings of her favorite flavors.
RESULTS:
Oprah captured and posted content endorsing the Pinkberry brand across her multiple social channels reaching over 60M+ combined followers.

Impressions: 60M+

MEDIA COVERAGE: