The Johnnie Walker / Entourage partnership resulted in over 420 million Impressions across social and print mediums. The custom made Johnny drama bottles were received by over 600 Influencers during the 4 week promotional window. Johnnie Walker hosted private screenings for press and talent in their top markets allowing the brand to stand apart from their competitors in this space. The partnership culminated at the world premiere, with Johnnie Walker private tastings and specialty cocktails.
Impressions: 420 MM
Value: $5.2 MM