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ENTERPRISE - COBRA KAI

OBJECTIVE:
Collaborate with Sony, Netflix and cobra kai creative team to feature enterprise prominently in content, create cobranded marketing campaign and secure talent deals for enterprise national commercials.
STRATEGY:
Enterprise car dealership featured prominently in seasons 2 & 3, talent featured in national commercial spot and co-marketing campaign executed across social and in-store.
RESULTS:
Season 2 (2020) Season 3 (2021)
+30M households +43M households
Ad value: +$500K  Ad value: +$1M
Social & Earned Media

Reach +10M | Impressions +21M Engagements ER 17,948 | Video Views +1.75M
Earned Media Impressions +253M 100% Positive/Neutral