Align Cold Stone Creamery & Pinkberry Frozen Yogurt’s natural affinities with summertime and celebration with the highly-anticipated release of Greta Gerwig’s BARBIE.

Gerwig’s BARBIE turned out to be the smash of the summer, grossing over $1B+ worldwide and domination popular culture. The movie’s success had a direct correlation with the brands - who not only experienced record-breaking sales, but also a significant uptick in social traction, press, and media coverage. BARBIE the Movie’s Instagram page also posted content endorsing Cold Stone & Pinkberry, reaching over 1.8M+ followers.

Promote Pinkberry & Cold Stone as the exclusive, Barbie-pink frozen desserts of the summer in anticipation of BARBIE the Movie’s release. Provide continued support of BARBIE through influencer campaigns, multi-platform social posts, as well as promotional event servings.