Mediaplacement Entertainment, inc. organized a social media campaign to highlight sweetFrog’s summer collaboration with ICEE® and their signature ICEE® Swirl sorbet. Influencers loved the bright, refreshing, dairy-free swirl which perfectly captured the iconic taste of ICEE® and summer. They each shared their own experience and thoughts on the new ICEE® creation for the first time with their followers. This influencer marketing campaign was a huge success for brand awareness.