In the final season of the hit Netflix series “Never Have I Ever,” Razer, a leading brand in gaming hardware and peripherals, secures significant product placements that align seamlessly with the show’s modern and youthful vibe. Across the first three episodes of the season, the Razer Blade 15 laptop and the Green Razer Opus X headphones are prominently featured, providing a total of 39 seconds of exposure.

Series Synopsis: “Never Have I Ever” follows the complicated life of Devi Vishwakumar, a first-generation Indian-American teenage girl, as she navigates the ups and downs of adolescence. Inspired by Mindy Kaling’s own childhood, the series blends humor, heart, and cultural authenticity, making it a beloved show among audiences.

Episode Highlights:

• Season 4, Episode 1: Paxton Hall-Yoshida (played by Darren Barnet) is seen video chatting with his best friend Trent Harrison (Benjamin Norris) using the Razer Blade 15 from his college dorm room. The Razer Blade 15, known for its sleek design and powerful performance, is prominently displayed for 29 seconds, emphasizing its role as a go-to device for students and young professionals.
• Season 4, Episode 2: Fabiola Torres (Lee Rodriguez), the tech-savvy member of the group, is shown wearing the Green Razer Opus X while working in her robotics club. The Green Razer Opus X, with its signature Razer aesthetic and high-quality audio, makes a brief but impactful appearance for 5 seconds, reinforcing Fabiola’s character as a tech enthusiast.
• Season 4, Episode 3: After leaving college and returning to his high school to work as a coach, Paxton is seen chatting with Trent at his desk, where the Razer Blade 15 is once again visible for 5 seconds. This product placement subtly underscores Paxton’s transition from student to mentor, while still maintaining his connection to the tech-savvy world he inhabited in college.

With the series averaging over 11 million viewers per episode in its final season, these Razer product placements garnered substantial visibility, amassing an estimated total value of $800,000. The brand integration of Razer products not only provided the brand with significant exposure but also resonated with the show’s tech-savvy audience, aligning with the characters’ lifestyles and the series’ contemporary setting.

Razer’s brand integrations in “Never Have I Ever” reflectthe brand’s commitment to being a part of the daily lives of young, dynamic individuals, whether they’re gaming, studying, or simply staying connected with friends.