In Season 3 of Apple TV+’s Mythic Quest, Razer’s products are seamlessly woven into the daily operations of the fictional video game design company, further solidifying the brand’s reputation as a top choice for serious gamers and developers. Through strategic product placements and brand integration, Razer becomes a natural extension of the show’s environment, highlighting the credibility and reliability of its gear within the world of professional game design.
The season, which follows the struggles and triumphs of a successful video game company striving to keep their hit game Mythic Quest at the top, frequently showcases Razer’s cutting-edge technology. Razer products are featured in the majority of the episodes, becoming almost as integral to the show as the characters themselves.
Poppy (Charlotte Nicdao), the brilliant yet troubled co-creative director, is often seen using the Razer Blade laptop, Huntsman V2 keyboard, and Mercury Viper Ultimate mouse as she works tirelessly on her new game. Her desk is a veritable shrine to Razer’s precision and performance, underscoring how vital this equipment is to her creative process. The consistent presence of Razer gear at Poppy’s workstation emphasizes the brand’s association with high-level creative output and innovation.
Designer Dana (Imani Hakim) is also frequently shown using the Razer Blade laptop to bring her designs to life. This consistent product placement reinforces the idea that Razer is the go-to choice for industry professionals who demand reliability and top-tier performance.
Throughout the season, other employees are seen using Razer Blade laptops to create mini-games, further integrating the brand into the fabric of the company’s day-to-day activities. The Razer Iskur chairs, designed for long-lasting comfort, are regularly used by game testers, who are also outfitted with Razer Blackshark V2 headphones and the Razer Wolverine V2 controllers. These details make it clear that Razer products are not just accessories, but essential tools for the development and testing of top-tier video games.
The strategic brand integration of Razer products in Mythic Quest Season 3 not only enhances the show’s authenticity but also reinforces Razer’s image as the equipment of choice for professionals in the gaming industry. By embedding their gear within the context of a successful, fictional game design company, Razer effectively communicates the message that their products are synonymous with quality, innovation, and reliability, making them indispensable to those at the cutting edge of gaming technology.