Razer made a significant impact with product placements in the Netflix hit series “FUBAR,” which features a star-studded cast including Arnold Schwarzenegger, Monica Barbaro, Milan Carter, Gabriel Luna, and more. The show, centered around a C.I.A. operative on the brink of retirement who uncovers a family secret and is pulled back into the field for one last mission, resonated with audiences, reaching 22 million viewers per episode. Across four episodes of the series, the Razer Blade 17 laptop was featured prominently, accumulating a total of 129 seconds of screen time with clear logo visibility. The strategic product placements not only highlighted the laptop’s sleek design and high-performance capabilities but also aligned perfectly with the show’s high-tech, action-packed narrative.
Episode Highlights:
- Episode 2: “Stole Train”
- Luke (Arnold Schwarzenegger) and Barry (Milan Carter) use the Razer Blade 17 Laptop to spy on Luke’s ex-wife’s new boyfriend.
- Episode 5: “Here Today, Gone To-Marrow”
- Barry (Milan Carter) monitors a sting operation using the Razer Blade 17 Laptop, with the logo clearly visible and illuminated.
- Episode 7: “Urine Luck”
- Dr. Pfeffer (Scott Thompson) guides Roo (Fortune Feimster) through an improvised medical procedure via video chat on the Razer Blade 17 Laptop, showcasing the laptop with a lit-up logo.
- Episode 8: “That’s It and That’s All”
- Dr. Pfeffer (Scott Thompson) continues assisting Roo (Fortune Feimster) through the procedure over video chat using the Razer Blade 17 Laptop, again with the logo prominently displayed.
These product placements effectively integrated the Razer Blade 17 into key moments of the storyline, ensuring that the laptop was not just a background prop, but a crucial tool for the characters. The result was an impressive valuation of nearly $3 million for Razer, as the laptop was seen by millions of viewers in a context that emphasized its performance and reliability.
In summary, the strategic and prominent product placement of the Razer Blade 17 in “FUBAR” underscored the brand’s alignment with cutting-edge technology and intense, high-stakes scenarios, leaving a lasting impression on the show’s massive audience.
