Mediaplacement Entertainement, Inc. organized an influencer marketing campaign to celebrate Pinkberry’s seasonal flavor Ruby Chocolate. Influencers loved the decadent, fruity swirl combination of raspberries, dark chocolate crisps, gold glitter, and Ruby chocolate drizzle - which paired perfectly with the indulgence of Valentine’s Day. They each shared their own experience and thoughts on the new Ruby Chocolate flavor for the first time with their followers on Instagram. This influencer marketing campaign was a perfect tie in and proved to be impactful for the brand’s Valentine’s Day sales.