Mediaplacement Entertainment, Inc. organized a social media campaign to celebrate Pinkberry’s promotional partnership with Barbie the Movie and their limited time flavor Barbie Land Berry Pink Swirl™. It was the ‘Best Day Ever’ enjoying their dreamy swirls and photo-ops - including Barbie’s pink corvette. Influencers each shared their own experience and thoughts on the new Barbie Land Berry Pink Swirl with their followers on Instagram, just before the film’s release! This influencer marketing campaign amassed 600M+ impressions and was extremely impactful for the brand.