Britt Johnson, Founder and CEO of Mediaplacement, has spent 27 years at the intersection of storytelling and marketing in Hollywood. When you think of some of the most memorable brand moments on screen, chances are he had something to do with it.
This past month, TheWrap named him one of its Top 25 Power Players in Brand Integration for 2026, a list spotlighting the executives, marketers, and creatives redefining how brands show up across film and television through authentic, creative partnerships that enhance rather than interrupt the story.
In a rapidly shifting media landscape, this recognition carries real weight. Brand integration is no longer a sidebar to Hollywood marketing, it’s central to it. When done well, these collaborations make fictional worlds feel more immersive and give brands a presence that audiences actually welcome. TheWrap’s list celebrates the leaders setting that standard, and Johnson is among them.
As a Power Player, he joins a select group of industry figures known for delivering standout campaigns and forging partnerships that work for both brands and entertainment. His inclusion reflects not just individual achievement, but the culture of creative excellence he’s built at Mediaplacement over nearly three decades, and the team that executes alongside him.
The honor highlights more than past success. It speaks to the forward-thinking approach Johnson brings to every project as brand integration becomes an even more essential part of how stories are told and how audiences experience them. The team at Mediaplacement is proud to see him recognized on such a prominent platform, and excited about what comes next.
