Mediaplacement executed a successful product placement plan in collaboration with Razer gaming products and the highly anticipated feature film ‘Nope,’ directed by Jordan Peele. The driver for Mediaplacement with partnerships is to engage both the brand and the studio to create intentional placements that are carefully designed to ensure it aligns with the film’s narrative while maximizing audience exposure.
Razer is a leader in gaming hardware and lifestyle brands, renowned for its high-performance gaming laptops, keyboards, mice, and headsets. Mediaplacement identified Razer as an aligned brand partner for the film, as there were opportunities for characters to be seen using Razer’s products organically as part of their daily lives. Mediaplacement worked with the studio to carefully curate the scenes and use cases for Razer products throughout the film. Acting as a safeguard for Razer, contracts were constructed to ensure that the products are correctly used and integrated seamlessly within the story.
The Razer Blade laptop was a key element of the storyline and used directly by “Angel” played by Brandon Perea in several scenes throughout the film to help track UFOs and save the world. Not only did Razer’s in film placement add authenticity to the on-screen experience, the brand association resonated significantly enough with the film’s core demographic that the studio and brand agreed to expand their partnership to include a sweepstakes and limited-edition Razer products linked to the film. The co-marketing efforts on behalf of Razer and the studio demonstrated how strategic product placement can captivate audiences, drive brand recognition, and connect with their target audiences in an engaging and memorable way.
Mediaplacement’s strategic product placement plan for Razer in the feature film ‘Nope’ serves as a prime example of how a brand can strategically align itself within media and entertainment. Razer was able to create additional revenue streams with cross-marketing and limited-edition product releases, capitalizing on the film’s popularity and engaging their viewers. The film itself amassed an audience of 29M viewers and garnered over $10M in value for the Razer. Mediaplacement regards the power of well-executed product placement in creating a notable brand experience within the world of cinema invaluable.
