At Mediaplacement, we’re always looking for innovative ways to make brands shine. This year, we were thrilled to continue our collaboration with Kahala Brands product placement at Critics Choice Awards. This marks our fourth year working with these iconic brands, and the experience continues to deliver fantastic results.
The Critics Choice Awards is one of the premier events in Hollywood, honoring the best in film and TV. Beyond the glitz and glamour, the awards have become a key predictor of who will take home the Oscar. But it’s not just about recognizing talent—it’s also about creating opportunities for brands to connect with A-list celebrities and high-profile industry leaders.
A Red Carpet Like No Other
When it comes to event sponsorships, we pride ourselves on making a bold statement. Our partnership with the Critics Choice Awards has given us a unique platform to showcase Kahala Brands in fresh, exciting ways. Over the years, we’ve transformed the red carpet with innovative backdrop designs that sparked buzz across media outlets. These designs weren’t just eye-catching—they created a visual impact that resonated online, helping to elevate brand presence.
But it’s not just about design. Our Kahala Brands have become a go-to for hungry stars, providing them with delicious meals that satisfy their cravings. From Cold Stone Creamery’s indulgent treats to Baja Fresh’s bold flavors, we’re giving celebrities a memorable food experience while they celebrate Hollywood’s finest.
Reinventing Brand Presence
It’s a chance for brands to gain exclusive access to top talent that wouldn’t normally be in their stores. As Tiff mentions in our video, this partnership allows our brands to swoop in and be the “hero” to these stars, delivering great food and a memorable experience.
A Personal Touch
Our collaboration is about more than just food. It’s about relationships, creating buzz, and bringing something unique to the table every year. As Golden Globe Winner Lee Sung Jin humorously recalls, “In my twenties, I used to sneak into awards like these all by myself, mouth full of Baja Fresh…”
Looking Ahead
The Critics Choice Awards are just one example of how Mediaplacement performs product placement and helps brands connect with audiences in unexpected ways. For our Kahala brands, it’s about building lasting recognition and creating engaging experiences that resonate with both the stars and their fans.
We’re excited for what the future holds and look forward to continuing our tradition of innovation and creativity at the biggest events in Hollywood.
