Guillermo’s presence at the Oscars alongside Don Julio marked a pinnacle moment in Diageo’s 13-year partnership with “Jimmy Kimmel Live”, showcasing an expertly executed product placement during the glitz and glamour of the red carpet on Hollywood’s biggest night. In Jimmy’s opening monologue, he humorously recounts being surprised with a shot of Don Julio amidst the Oscars frenzy, setting the stage for Guillermo’s engaging interactions with A-list celebrities. Armed with miniature bottles of Don Julio 1942, Guillermo effortlessly charmed stars like John Krasinski, Emily Blunt, and Florence Pugh, who indulged in the luxury tequila on camera.
Among the esteemed personalities featured in this captivating segment were nominees such as Danielle Brooks and Jeremy Wright, as well as presenters including Melissa McCarthy and Charlize Theron. Each sip and smile shared with Don Julio 1942 added to the allure of the brand, ultimately culminating in an impressive 63 seconds of hands-on brand exposure.
In the Oscars show itself, viewers and guests were treated with a humorous Don Julio moment with Guillermo. He delighted Colman Domingo with a margarita and when Jimmy Kimmel inquired about his drink, Guillermo proudly declared, “Don Julio. And also, I got tequila for everyone in the audience.” Holding a bottle of Don Julio 1942, Guillermo led the attendees in a spirited cheers. A-list audience members like John Krasinski, Jeffrey Wright, and Charlize Theron raised their miniature Don Julio 1942 bottles in unison. Even Jimmy joined in, taking a sip before seamlessly continuing with the show. This product placement was recounted as a notable and fun moment in the show, viewed by an audience of over 21 Million.
In addition to the verbal mention, Don Julio 1942 received 59 additional seconds of prominent, hands-on exposure, solidifying its status as the beverage of choice among Hollywood’s elite. Congratulations to the Diageo team and Hunter PR for orchestrating such a seamless and impactful brand integration, ensuring that Don Julio’s legacy shines brightly both on and off the red carpet!
