Excitement is building as Lexus and Universal Pictures partners to celebrate the release of Wicked, the highly anticipated movie adaptation of the beloved musical. With a spellbinding tagline, Experience OZmazing, Lexus invites audiences to journey into the magical world of Oz with a campaign that truly defies gravity. This partnership is more than just a commercial collaboration—it’s a full-fledged immersive experience that spans a variety of media and platforms.
A 360-Degree Campaign Like No Other
To capture the essence of Wicked and bring the magic of Oz to life, Lexus and Universal have launched a robust 360-degree campaign. This isn’t just a commercial spot; it’s an integrated campaign that reaches audiences wherever they are. The Wicked campaign lives across:
- Broadcast and streaming services, ensuring that audiences watching their favorite shows get a taste of the magical adventure.
- Digital platforms and social media, where behind-the-scenes content, character introductions, and sneak peeks of the Lexus x Wicked collaboration are generating buzz and engaging fans.
- In-dealership screenings, allowing Lexus customers to experience exclusive previews, making every visit to a Lexus dealership feel like a red-carpet event in the world of Oz.
Bringing the Magic of Oz to Life
The campaign embodies Lexus’s commitment to innovation and luxury by merging seamlessly with the vibrant, enchanting visuals of Wicked. The design and storytelling align Lexus’s premium brand image with the imaginative and daring spirit of the film. This partnership isn’t just about showcasing a product; it’s about creating an experience that brings the allure of Oz and the magic of Wicked into the real world.
Get Ready to “Defy Gravity”
In true Wicked fashion, this campaign dares fans to “Defy Gravity.” Whether through bold, cinematic shots of Lexus vehicles or enchanting visuals from the land of Oz, the Lexus x Wicked campaign captures the theme of breaking boundaries—both in storytelling and in driving. As we inch closer to the film’s release on November 22nd, Lexus and Universal’s collaboration promises to continue sparking curiosity and wonder.
Join the Journey
Lexus and Universal have truly crafted an “OZmazing” partnership that is more than just a cross-promotional effort. This campaign is a celebration of creativity, innovation, and adventure that invites audiences to embrace the magic of Wicked in style. So, get ready to experience this enchanting campaign that not only celebrates one of the most iconic musicals but also redefines what’s possible in the world of brand partnerships.
The road to Oz is paved, and Lexus is leading the way.
