Don Julio 70 recently made a premium on-screen appearance in the Apple TV+ original series Your Friends & Neighbors, as part of a carefully executed product placement and brand integration strategy. In the featured scene, lead character Mel (Amanda Peet) celebrates her birthday at a bar surrounded by friends. When ordering drinks, one friend makes a pointed—and memorable—request: “Can we have Don Julio? None of that spring break shit.” The bartender then pours shots from a prominently displayed bottle of Don Julio 70, resulting in five seconds of clear, hands-on product exposure.
This moment exemplifies a successful brand integration—one that is not only visually and verbally clear but also contextually relevant. By organically incorporating Don Julio 70 into a character-driven scene that emphasizes taste, discernment, and quality, the placement reinforces Don Julio’s identity as a luxury tequila made for life’s more refined moments.
A Seamless Fit for Elevated Storytelling
Through this Don Julio 70 product placement, it is positioned as the clear choice for consumers who value elevated social experiences. The dialogue draws a line between mainstream, mass-market tequilas and Don Julio’s more sophisticated offering, affirming its status as the drink of choice for those with discerning taste.
As audiences increasingly engage with streaming content that mirrors their lifestyle aspirations, strategic brand integrations like this one play a vital role in building authentic connections. This placement in Your Friends & Neighbors seamlessly aligns with Don Julio’s brand voice—celebrating modern luxury, social connection, and uncompromising quality.
Placement Highlights
- Platform: Apple TV+
- Series: Your Friends & Neighbors
- Episode Context: Mel’s birthday celebration at a bar
- Verbal Mention: “Can we have Don Julio? None of that spring break shit.”
- Product Placement Exposure: 5 seconds of hands-on bottle handling
- Integration Type: Verbal + visual brand integration
- Brand Message Reinforced: Don Julio 70 is the tequila for adults who know the difference
Why It Matters
This type of high-impact product placement is part of Don Julio’s broader commitment to placing the brand in cultural moments that matter. Our goal is not just to be seen—but to be seen in the right places, by the right audiences. With its premium aesthetic, emotional storytelling, and character-driven dialogue, Your Friends & Neighbors offers an ideal environment for meaningful brand integration.
