The streaming world is constantly buzzing with new releases, but some manage to stand out from the crowd right from the start. “Obliterated,” a thrilling new action-comedy series, accomplished just that by soaring to the impressive #2 spot on the Netflix Top Ten list during its debut weekend. This success can be attributed to a captivating storyline, exceptional performances, and a unique partnership with Don Julio 1942 through Mediaplacement’s innovative writers’ room program.
The Explosive Plot:
“Obliterated” takes viewers on a rollercoaster ride as an elite special forces team embarks on a high-stakes mission to track down a deadly terrorist network with sinister plans to blow up Las Vegas. The series seamlessly combines action and comedy, keeping audiences on the edge of their seats while delivering moments of unexpected laughter.
Don Julio 1942 Takes Center Stage:
What sets “Obliterated” apart is not just its gripping narrative but also the strategic brand integration of Don Julio 1942, a premium tequila brand, into the storyline. In a brilliant product placement, the first episode of the series featured this iconic tequila.
Mediaplacement’s Impactful Writers Room Program:
Mediaplacement has been making waves in the entertainment industry with its innovative approach to product placement. One of Mediaplacement’s notable initiatives involves exposing writers to its partner brands through premium cocktail kits. This hands-on experience allows writers to taste and appreciate the product in the comfort of their homes. In the case of “Obliterated,” this exposure to Don Julio undoubtedly played a pivotal role in seamlessly integrating the brand into the series.
The Ripple Effect: More Placements, Fewer Fees
Mediaplacement’s unique strategy of providing writers with the opportunity to experience the brands they work with firsthand has a ripple effect. By fostering a genuine connection between writers and products, it not only leads to more authentic placements but also reduces the hurdles associated with fees.
The collaboration with Don Julio 1942 through Mediaplacement’s writers room program showcases the potential of innovative partnerships in the entertainment industry. As streaming platforms continue to dominate the way we consume content, expect more groundbreaking collaborations that seamlessly integrate brands into compelling narratives.
