The Sweet Symphony of Kim Kardashian, Ellen DeGeneres, and Cold Stone Creamery's Unforgettable Product Placement on The Ellen Show
The Sweet Symphony of Kim Kardashian, Ellen DeGeneres, and Cold Stone Creamery’s Unforgettable Product Placement on The Ellen Show
In the world of entertainment and pop culture, unexpected collaborations often lead to buzz worthy moments. One such instance occurred when Kim Kardashian and Ellen DeGeneres
teamed up to serve ice cream from Cold Stone Creamery on The Ellen Show.
The Ellen Show, known for its light-hearted humor and celebrity interactions, surprised its staff by having Ellen and Kim Kardashian serve their own twist on the ice cream’s chop chop fold creation. Ellen and Kim set up for an on-screen fun branded moment to serve some traditional, and some not so traditional Cold Stone Creamery creations to the staff. The pair used an assortment of toppings including traditional rainbow sprinkles, Oreos, and M&M’s; and had some fun with some unique toppings including Cheetos.
The product placement of Cold Stone Creamery into The Ellen Show provided the brand with unparalleled exposure. Millions of viewers, including a vast demographic that may not have been familiar with the ice cream chain, were introduced to the brand in a positive and entertaining context. Cold Stone Creamery, known for its customizable ice cream experience, saw a surge in brand awareness as viewers became intrigued by the creative and delicious concoctions prepared by Kim Kardashian and Ellen DeGeneres.
The brand exposure from this product placement moment allowed for vast viewership on air, while also gaining amazing value and impressions across socials. The segment was posted to Instagram, Facebook, and Twitter, allowing for it to reach a vast audience.
The collaboration not only showcased the playful side of Kim Kardashian and Ellen DeGeneres but also portrayed Cold Stone Creamery as a fun and enjoyable brand. The lightheartedness of the segment resonated with viewers, contributing to a positive public perception of both the celebrities involved and the ice cream brand.
The unexpected branded product placement moment between Kim Kardashian, Ellen DeGeneres, and Cold Stone Creamery on The Ellen Show serves as a compelling case study in the power of entertainment to influence consumer behavior. Through a seemingly simple ice cream segment, Cold Stone Creamery achieved widespread brand exposure, positive public perception, and a tangible impact on its business. The segment amassed over $10M in value for Cold Stone. This case highlights the potential for brands to leverage the reach and influence of popular entertainment platforms to connect with audiences in unique and memorable ways through product placement.
