After the success of Cold Stone Creamery & Pinkberry’s influencer marketing and promotional campaigns with BARBIE the Movie, we wanted to share some insights from our Senior Brand Manager Morgan Arnett.
Our team worked with Cold Stone Creamery & Pinkberry to support BARBIE through influencer campaigns, multi-platform social posts, as well as promotional event servings. The film was a smash hit, which had a direct correlation with the brands – who not only experienced record-breaking sales, but also a significant uptick in social traction, press and media coverage.
This campaign was so impactful that Mediaplacement, Warner Bros and Kahala Brands were awarded a Clio Award for best theatrical partnership and collaboration.
