Thrilled to share the participation of Cold Stone Creamery and Baja Fresh at the 29th Annual Critics Choice Awards held at Barker Hangar in Santa Monica! Returning for the second year, Cold Stone Creamery reinvigorated buzz with the reveal of this year’s custom step and repeat on the star-studded red carpet. Creating a tasty tease of the sweet treats served at the pre-show, Hollywood’s top talent and creators were seen posing in front of a cheeky waffle cone inspired floral wall upon arrival.
Inside the pre-show foyer, attendees were treated to a delectable serving from Cold Stone that included their new limited time For the Love of Hot Honey™ Creation, featuring Mike’s Hot Honey®, as well as a long-time fan favorites Cake Batter Ice Cream® and Silk® Chocolate Almondmilk frozen dessert. Along with the indulgent ice cream creations, Baja Fresh provided the savory alternative with Chicken Taquitos, Cheese Quesadillas, Ensaladas, Baja Bowls and of course their famous homemade salsas. Celebs like Jon Hamm, Lamorne Morris, Joe Keery, Billie Ellish, Bella Ramsey and more flocked for a bite to eat. Baja Fresh also added a special touch to the main event by serving fresh tortilla chips at every place setting in the ballroom. Enjoyed by the likes of Critic’s Choice honoree Harrison Ford, winner Emma Stone and nominee Dua Lipa. The brand integration of these two beloved brands added a touch of excitement and flavor to the awards show, creating memorable moments for all attendees. So memorable that Lee Sung Jin, creator of the Netflix show Beef, even gave Baja Fresh a shout out in his acceptance speech!
Congratulations for this sweet and savory collaboration of Cold Stone Creamery and Baja Fresh that enhanced the overall experience at the 29th Annual Critics Choice Awards!
