Mediaplacement is proud to spotlight a recent product placement executed in collaboration with Paramount Pictures: Captain Morgan brand integration as a prominent feature in the post-credit scene of The Naked Gun, which premiered on August 1, 2025.
In this highly anticipated reboot of the classic comedy franchise, audiences are treated to a surprise post-credit scene where Detective Drebin (Liam Neeson) and Beth (Pamela Anderson) break the fourth wall and step out of a traditional freeze-frame ending. As they explore a surreal beach resort frozen in time, the scene offers a visually engaging moment where a bartender is seen pouring Captain Morgan directly from the bottle, with the label clearly visible for approximately three seconds. Importantly, the on-screen credits do not obstruct the view, allowing for full visibility and natural brand alignment.
This product placement was carefully developed and executed by Mediaplacement, ensuring that Captain Morgan was not only seen, but seen in a context that aligns with the brand’s adventurous and bold personality. The placement offered organic visibility, integrating the product naturally into the storyline while contributing to the visual humor and unexpected twists the franchise is known for.
Why It Works
- Strategic Screen Time: Captain Morgan receives a total of three seconds of label-forward exposure in a clean, well-lit frame that ensures brand recognition.
- Narrative Fit: The beach resort setting, coupled with the surreal time-freeze concept, creates a memorable and entertaining moment that enhances brand recall.
- Post-Credit Visibility: The product appears in a post-credit scene, a product placement that rewards engaged viewers and increases chances of repeated viewings and social sharing.
A Seamless Brand Integration
At Mediaplacement, we believe that effective brand integrations are those that serve both the story and the brand. This product placement exemplifies our commitment to aligning products with high-impact storytelling moments, ensuring that the brand presence feels natural, not forced — and leaves a lasting impression on the audience.
We are thrilled to have partnered with Diageo and Paramount to bring this placement to life, and to continue pushing the boundaries of what strategic product placement can look like in today’s entertainment landscape.
