Mediaplacement Entertainment, Inc. organized a social media campaign to celebrate Pinkberry’s promotional partnership with Barbie the Movie and their limited time Barbie Land Berry Pink Swirl. LA-based influencers were invited to an exclusive, in-store celebration at Pinkberry’s newly reopened Beverly Hills location to try the Barbie Land Berry Pink Swirl™ before it hit stores. It was the ‘Best Day Ever’ enjoying their dreamy swirls and photo-ops - including Barbie’s pink corvette. Influencers each shared their own experience and thoughts on the new Barbie Land Berry Pink Swirl with their followers on Instagram, just before the film’s release! This influencer marketing campaign amassed 600M+ impressions and was extremely impactful for the brand.

Mediaplacement Entertainment, Inc. recruited food friendly influencers in SoCal and AZ markets to promote Baja Fresh Catering options ahead of the *Big Game* weekend in an impactful influencer marketing campaign. Influencers enjoyed their choice of the Fajitas All Around or Tacos All Around catering platters along with extra queso, salsa and guacamole to their liking. Talent shared a link to the Baja Fresh order-ahead catering options to their followers through Instagram Stories, Instagram Reels and TikTok.

Mediaplacement Entertainment Inc., partnered with Baja Fresh to highlight the newest menu item, Birria Tacos, by celebrating Cinco De Mayo with an influencer marketing campaign. Influencers were treated to a spirited Mariachi band and decorations to add an extra layer to their content. Each influencer was able to try the new Birria Tacos Combo Platter with the choice of baja rice and pinto beans or black beans. The influencers shared one in-feed Instagram Post and at least one Instagram Story with a link to the Baja Fresh ordering page, encouraging their followers to celebrate Cinco De Mayo with Baja Fresh. The social media campaign proved to be impactful for boosting sales for the new tacos.

Mediaplacement Entertainment, Inc. invited fun foodie influencers to celebrate National Taco Day at Baja Fresh in Phoenix, AZ for an influencer marketing campaign. Influencers enjoyed a two-taco combination plate with a side of chips, queso, salsa and guacamole. Talent shared their in-store experience and favorite taco combos through Instagram Stories, Instagram Reels and TikTok.

Mediaplacement Entertainment, inc. organized a social media campaign to highlight sweetFrog’s summer collaboration with ICEE® and their signature ICEE® Swirl sorbet. Influencers loved the bright, refreshing, dairy-free swirl which perfectly captured the iconic taste of ICEE® and summer. They each shared their own experience and thoughts on the new ICEE® creation for the first time with their followers. This influencer marketing campaign was a huge success for brand awareness.

In celebration of the Pinkberry promotional partnership with the streaming series Strawberry Shortcake: Berry in The Big City, Mediaplacement Entertainment, Inc. orchestrated an impactful influencer marketing campaign on behalf of the brand, partnering with influencers to try the new delicious Pinkberry Strawberry Shortcake Swirl. Partners visited the Pinkberry Store in Torrance, CA and shared one in-feed Instagram post and at least one Instagram story, with a swipe-up link to the Strawberry Shortcake: Berry in The Big City YouTube page.

Mediaplacement Entertainment, Inc. organized a social media campaign to celebrate National Ice Cream Day and to drive consumers in stores to celebrate with the new creations. The influencers participating visited Cold Stone Creamery locations and the Cold Stone Ice Cream Truck to indulge in the newest creations. Each partner shared one in-feed Instagram post and at least one Instagram story, with a swipe-up link to the Cold Stone Creamery ordering page as a call-to-action. This influencer marketing campaign aligned with influencers and talent who are genuine fans of the brand allowed them to share their own experiences with Cold Stone Creamery and authentically celebrate National Ice Cream Day.

Cold Stone Creamery and Mediaplacement Entertainment, Inc. partnered with Heather Brooker to host a Kick-Off to Summer Pool Party to promote the new cake batter creations. In celebration, Heather hosted her friends and their kids to a day of swimming and delicious ice cream! Attendees enjoyed making their own creation of original Cake Batter, Strawberry Cake Batter, and Marbled Chocolate Batter on the mixing stone. Topping options included rainbow sprinkles, Oreo's, and M&M’s. Attendee’s shared one in-feed Instagram post and at least one Instagram story frame of their fun-filled day. This influencer marketing campaign was a huge success for the brand.

Mediaplacement Entertainment, Inc. organized a social media campaign to celebrate Cold Stone Creamery’s new PEEPS® Sweet Spring creation with PEEPS® marshmallow flavored ice cream. Influencers loved the yellow, spring-theme flavor, and the Ice Cream Cart was an added treat. They each shared their own experience with their followers and their thoughts on trying the new PEEPS® creation for the first time, proving to be a successful influencer marketing campaign.

Mediaplacement Entertainment, Inc. partnered with Baja Fresh to create a social media campaign to celebrate Taco Tuesday and to highlight Baja Fresh’s the new Impossible™ Meat menu items: Impossible™ Tacos, Impossible™ Bowl, and the Fuego Impossible™ Burrito. Each content creator shared one in-feed Instagram post and a minimum of one Instagram story, with a link to the Baja Fresh ordering page. Posts went live around 10:00AM PST to drive consumers to Baja Fresh locations for Taco Tuesday across the country. Aligning with influencers who are genuine fans of the brand allowed participants to share their own experiences trying the Impossible™ Meat entrees authentically and their love of Baja Fresh with their followers. This influencer marketing campaign helped drive up in store sales in celebration of Taco Tuesday.