Overview: Mediaplacement facilitated a premium hospitality brand integration for IHG Hotels & Resorts and InterContinental Los Angeles Downtown in Netflix’s breakout comedy Running Point. Featured in Season 1, Episode 5, “Rehearsal Dinner,” the placement wove the property into the show’s Los Angeles Waves basketball world through prominent logo visibility and skyline-framed establishing shots, including roughly 11 seconds of clear logo exposure, seamlessly integrated into the series’ polished, executive-level setting rather than staged for the camera.

Execution: The integration worked because the brand and the production were a natural match. Running Point’s blend of elite sports business, family drama, and upscale Los Angeles culture called for exactly the kind of modern, skyline-visible luxury the InterContinental Los Angeles Downtown offers, and Mediaplacement facilitated the location trade-out with Warner Bros. Television to make that fit possible.

Results: As the series surged to become Netflix’s #1 show following its February 2025 debut and held the #2 spot on the Netflix Top Ten, the placement gave IHG organic exposure within one of the platform’s most-watched original series. The integration reached 8.8 million viewers and garnered $222K in media value, reinforcing how streaming’s global reach and long content lifespan continue to raise the value of well-matched entertainment integrations.