In Hulu’s How I Met Your Father, Guinness emerges as more than just a beverage—it’s a symbol closely associated with Jesse, played by Christopher Lowell. Through thoughtful product placement and brand integration, Guinness becomes synonymous with Jesse’s character, seamlessly blending into the backdrop of his life and interactions.

The series follows Sophie (Hilary Duff) and her group of friends as they navigate the complexities of modern love and self-discovery. Amidst the humor and heartfelt moments, Jesse’s preference for Guinness becomes a recurring motif, subtly reinforcing the brand’s image as a staple in social gatherings and personal reflections.

In Season 1, Episode 3, as Jesse’s friends attempt to coax him into creating an online dating profile, both he and Valentina (Francia Raisa) are seen holding and sipping from bottles of Guinness. The choice of drink becomes part of the ambiance, making the scene feel natural and relatable. Later in the same episode, during a tense bar scene where Jesse’s date storms off, he is again seen with a bottle of Guinness in hand, reinforcing the drink as his go-to choice in both casual and stressful situations.

The integration of Guinness into Jesse’s life continues in Episode 7 of the first season. As Jesse discusses upcoming plans with Sophie (Hilary Duff) and the rest of the group, he casually sips from a bottle of Guinness, the logo clearly visible. This small but significant detail subtly connects the character to the brand, portraying Guinness as a comfortable and familiar presence in his life.

In Season 2, Guinness’s presence is even more pronounced. During the impromptu wedding reception for Sid and Hannah (Ashley Reyes) in Episode 1, Jesse is seen drinking from a bottle of Guinness multiple times, making the drink an integral part of the celebration. This product placement not only adds authenticity to the scene but also reinforces the idea of Guinness as a drink for meaningful and memorable moments.

The connection between Jesse and Guinness continues in Season 2, Episode 3, where Sophie convinces him to join her in meeting the buyers of her photo. Once again, Jesse is seen drinking from a bottle of Guinness, subtly aligning the brand with his character’s laid-back and introspective demeanor.

Throughout the series, these carefully placed moments of brand integration help to establish Guinness as more than just a prop—it becomes part of Jesse’s identity, symbolizing comfort, camaraderie, and a sense of familiarity. The product placements, secured without fees, garnered over $600K in value for Guinness, demonstrating the powerful impact of aligning a brand with a beloved character in a popular series.

In How I Met Your Father, Guinness isn’t just a beverage—it’s a reflection of Jesse’s personality and lifestyle, subtly integrated into the narrative to enhance both the character and the brand’s appeal.