Mediaplacement Entertainment, Inc. orchestrated a groundbreaking co-marketing venture with Enterprise and Cobra Kai, seamless product placement of the brand into the fabric of the show while also orchestrating an impactful ad campaign. Capitalizing on the dynamic rivalry between Daniel (Ralph Macchio) and Johnny (William Zabka), the collaboration ingeniously wove Enterprise into the narrative, establishing the Enterprise Exotics sector within Daniel’s La Russo car dealership—a product placement so seamless, it was a natural extension of the characters’ world.
The strategic launch spanned six weeks, featuring co-branded assets strategically positioned at Enterprise locations, websites, and airport kiosks throughout the promotional period. As Cobra Kai transitioned from YouTube Premium to a resounding Netflix success, the visibility and reach of the campaign skyrocketed.
Throughout seasons 2 and 3 of the series, the Enterprise location served as a pivotal backdrop, culminating in a staggering $1.5 million value return for Enterprise—a testament to the campaign’s efficacy, all achieved at competitive rates.
