The film Shotgun Wedding, starring Jennifer Lopez, Josh Duhamel, Lenny Kravitz, and Jennifer Coolidge, blends action, comedy, and romance against a backdrop of a chaotic destination wedding. As Darcy (Lopez) and Tom (Duhamel) attempt to rescue their families from a dangerous hostage situation, the film subtly weaves in instances of product placement and brand integration, showcasing premium brands from Diageo, a leader in the alcoholic beverages industry.

One notable example of product placement occurs when a bartender offers the mother of the bride a “Ketel One martini.” This verbal brand integration of Ketel One Vodka not only reinforces the brand’s association with sophisticated cocktail culture but also aligns it with the film’s upscale wedding setting.

In a more visual instance of brand integration, Johnnie Walker Blue Label and Tanqueray No. Ten are prominently featured in a pivotal hotel room scene. As Darcy and Tom share a moment before their big day, Darcy is seen pouring from a bottle of Johnnie Walker Blue Label, a product known for its luxury and refinement. The presence of Tanqueray No. Ten further cements Diageo’s strategic product placement within the narrative, subtly reinforcing the association of these premium spirits with moments of significance and celebration.

Shotgun Wedding was a hit on Amazon Prime Video, reaching over 25 million viewers, with Diageo’s product placements generating exposure exceeding $1.7 million in value. This successful brand integration highlights the effective partnership between the film and Diageo, embedding the brands seamlessly into key moments of the movie and ensuring visibility to a wide audience.