The third season of Netflix’s hit reality series Bling Empire seamlessly integrates luxury and indulgence, making it the perfect setting for prominent product placements by Diageo, one of the world’s leading beverage alcohol companies. During the show’s premiere week, Bling Empire ranked #3 in the Netflix Top Ten, and its high-profile setting provided an ideal backdrop for the strategic brand integration of Diageo’s premium brands, Johnnie Walker Black and Crown Royal.

In Episode 5, titled “There’s Something About Janice,” Christine Chiu, known for her extravagant lifestyle, is preparing for a high-stakes photoshoot with renowned photographer Tyler Shields. As she gets ready, Christine makes sure to highlight her sophisticated taste by saying, “We gotta take a shot of this Johnnie Walker Black.” The scene then shifts to a close-up shot of the Johnnie Walker Black bottle, prominently displaying the label in clear detail. The camera captures Christine as she pours from the bottle into the cap and takes a shot, making this a memorable moment of product placement. The scene not only underscores the luxurious lifestyle depicted in Bling Empire but also reinforces Johnnie Walker Black’s status as a go-to choice for those who appreciate the finer things in life.

Later in the season, Episode 9, titled “Kevin in Paris,” showcases another elegant brand integration of Diageo’s portfolio. As Christine and Kevin Kreider attend Paris Fashion Week, the episode opens with a montage that includes a close-up glamour shot of both Johnnie Walker Black and Crown Royal. This subtle yet impactful product placement sets the tone for the episode, highlighting the opulence and sophistication that Bling Empire is known for. The brand integration in this upscale dinner party scene reinforces their association with high society and exclusive events, seamlessly aligning them with the glamorous lives of the show’s characters.

Overall, the strategic product placements of Diageo’s Johnnie Walker Black and Crown Royal in Bling Empire serve to enhance the show’s portrayal of luxury and exclusivity, while also effectively promoting these iconic brands to a discerning audience.