Crown Royal made a memorable appearance in Amazon’s highly anticipated film “Coming 2 America,” with a seamless brand integration in a key moment of the movie. The film, which features an all-star cast including Eddie Murphy, Arsenio Hall, Shari Headley, Jermaine Fowler, and Tracy Morgan, brought back the beloved characters of Akeem and Semmi for a new, laughter-filled adventure. Set in the opulent kingdom of Zamunda and the vibrant streets of Queens, New York, the movie captivated audiences with its blend of nostalgia and fresh comedic flair.

In one of the film’s standout scenes, Crown Royal takes center stage during the party celebrating Lavelle (Jermaine Fowler) becoming a prince of Zamunda. This scene highlights a turning point where Uncle Reem (Tracy Morgan) and Semmi (Arsenio Hall) finally warm up to each other, cementing their relationship as “compadres.” The bonding moment is marked by Uncle Reem ordering “Two Crown Royals” at the bar. As the bartender pours the drinks, the Crown Royal bottle is prominently displayed, with the logo clearly visible, making the brand an integral part of this key scene. The characters share a cheers moment with the bottle sitting next to them as they enjoy their drinks. This product placement provided Crown Royal with 8 seconds of screen time, enhanced by the verbal mention of the brand, ensuring that the product was not just seen but also heard.

Beyond the film, Crown Royal extended its partnership with “Coming 2 America” by collaborating with award-winning costume designer Ruth E. Carter to create a custom bottle sleeve. This exclusive design celebrated the film’s cultural significance and the brand’s connection to royal heritage, offering fans a unique way to engage with both the movie and Crown Royal.

Crown Royal’s product placement in “Coming 2 America” perfectly encapsulated the brand’s regal image while seamlessly fitting into a moment of character development and cultural celebration. This strategic brand integration not only enhanced the film’s narrative but also strengthened Crown Royal’s connection to audiences, blending entertainment with brand storytelling in a way that was both impactful and memorable.