In a standout example of effective product placement and brand integration, Cold Stone Creamery was prominently featured on The Ellen DeGeneres Show during a fun-filled segment with special guest Kim Kardashian. The episode showcased Cold Stone’s first-ever plant-based flavor, Silk Chocolate Almond Milk, as Ellen and Kim served the delicious treat to Ellen’s staff.

Ellen introduced the segment by reflecting on Kim Kardashian’s recent visit, emphasizing the brand integration by mentioning, “We served Cold Stone Ice Cream for their first-ever plant-based flavor: Silk Chocolate Almond Milk. And it was fun and delicious.” This introduction set the stage for Cold Stone’s product placement to shine.

Throughout the segment, the brand integration was seamlessly woven into the show’s signature humor. When producer Andy Lassner approached the ice cream cart, he remarked, “You could learn from Kim, here. She’s been to a Cold Stone,” directly referencing the brand in a casual, conversational manner. As Kim prepared the ice cream, she added a playful touch by sharing, “I don’t know if I’m allowed to say this, but it’s legal in California. The first time I ever smoked weed, I went and ate the biggest Cold Stone ever.” Ellen followed with her own humorous anecdote, saying, “I don’t know if this is legal, but the first time I slept with a woman, I went immediately and ate the biggest Cold Stone ever.”

After the segment concluded, Ellen expressed her thanks to both Kim and Cold Stone, reinforcing the product placement by encouraging viewers to try Cold Stone’s popular flavors like Birthday Cake Remix and Chocolate Devotion.

The segment effectively utilized product placement, with Cold Stone’s branding and products being featured for a total of 223 seconds. This successful brand integration not only highlighted Cold Stone’s new plant-based offering but also ensured that the brand was a memorable part of the episode, resonating with viewers and aligning perfectly with the show’s playful tone.