Mediaplacement Entertainment, Inc. partnered with authentic fans of Cold Stone Creamery to promote their St. Patrick’s Day creation with an influencer marketing campaign. Creators shared one in-feed Instagram post and at least one Instagram story, linking to the Cold Stone landing page as a swipe-up feature as a Call To Action. Aligning with influencers and talent who are genuine fans of the brand allowed them to share their own experiences of the new delicious creation in this successful social media campaign.