Mediaplacement Entertainment, Inc. organized a social media campaign to celebrate Cold Stone Creamery’s new PEEPS® Sweet Spring creation with PEEPS® marshmallow flavored ice cream. Influencers loved the yellow, spring-theme flavor, and the Ice Cream Cart was an added treat. They each shared their own experience with their followers and their thoughts on trying the new PEEPS® creation for the first time, proving to be a successful influencer marketing campaign.