Mediaplacement Entertainment, Inc. organized a social media campaign to celebrate National Ice Cream Day and to drive consumers in stores to celebrate with the new creations. The influencers participating visited Cold Stone Creamery locations and the Cold Stone Ice Cream Truck to indulge in the newest creations. Each partner shared one in-feed Instagram post and at least one Instagram story, with a swipe-up link to the Cold Stone Creamery ordering page as a call-to-action. This influencer marketing campaign aligned with influencers and talent who are genuine fans of the brand allowed them to share their own experiences with Cold Stone Creamery and authentically celebrate National Ice Cream Day.