Cold Stone Creamery and Mediaplacement Entertainment, Inc. partnered with Heather Brooker to host a Kick-Off to Summer Pool Party to promote the new cake batter creations. In celebration, Heather hosted her friends and their kids to a day of swimming and delicious ice cream! Attendees enjoyed making their own creation of original Cake Batter, Strawberry Cake Batter, and Marbled Chocolate Batter on the mixing stone. Topping options included rainbow sprinkles, Oreo's, and M&M’s. Attendee’s shared one in-feed Instagram post and at least one Instagram story frame of their fun-filled day. This influencer marketing campaign was a huge success for the brand.