Mediaplacement Entertainment, Inc. organized a social media campaign to celebrate the return of Boo Batter Ice Cream creation Treat or Treat™. To celebrate the spooky new creation The Cold Stone Creamery Truck was decorated in Halloween décor for the influencers to use as props to celebrate with their ice creations. Each partner shared one in-feed Instagram post and at least one Instagram story, with a swipe-up link to the Cold Stone Creamery ordering page. This influencer marketing campaign proved aligning with influencers and talent who are genuine fans of the brand allows each participant to share their own experiences with Cold Stone Creamery and authentically celebrate Halloween with this new flavor and creation.