Mediaplacement Entertainment, Inc. orchestrated an influencer marketing collaboration with Cold Stone and Barbie the Movie. LA based influencers were invited to a full Barbie Land inspired event in Malibu to sample Cold Stone Creamery’s, “All That Glitters is Pink” Barbie the movie creation. It was all Barbie pink by the beach with multiple photo activations, games and activities for them to enjoy. Influencers posted the Cold Stone Barbie-fied content on their feeds and stories, increasing the hype for both the movie and ice cream. This influencer marketing campaign amassed over 2B impression and a large boost in sales for the LTO Cold Stone creation.