Mediaplacement Entertainment, Inc. partnered with authentic fans of Boiron and Camilia Teething Relief to promote its launch into Walmart stores across the country with an impactful influencer marketing campaign. Content creators shared one in-feed Instagram post and at least one Instagram story frame, linking to the Camilia landing page as a swipe-up feature as a Call to action. Aligning with influencers and talent who are genuine fans of the brand allowed them to share their own experiences using Camilia with their little ones.