Mediaplacement Entertainment Inc., partnered with Baja Fresh to highlight the newest menu item, Birria Tacos, by celebrating Cinco De Mayo with an influencer marketing campaign. Influencers were treated to a spirited Mariachi band and decorations to add an extra layer to their content. Each influencer was able to try the new Birria Tacos Combo Platter with the choice of baja rice and pinto beans or black beans. The influencers shared one in-feed Instagram Post and at least one Instagram Story with a link to the Baja Fresh ordering page, encouraging their followers to celebrate Cinco De Mayo with Baja Fresh. The social media campaign proved to be impactful for boosting sales for the new tacos.