by MediaPlacement on October 9, 2010 , Comments Off on VALENTINE'S DAY

OBJECTIVE: Secure brand placement in the film without incurring a placement fee.

STRATEGY: Review script within 24 hours of receiving, make offer to production to provide dummy and live bottles for filming along with VIP gifting, follow through to ensure prompt delivery to production and follow up to make sure production has everything they need.

RESULT: Easily identifiable and readable hands-on brand exposure with Jennifer Garner in a pivotal scene in the movie. Worldwide box office of $213 Million resulting in 30 million brand impressions (not including ancillary markets) and a media value of $168,000.

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