Align Pandora Jewelry with a top tier celebrity at the Toronto international film festival in order to celebrate the talent’s film and garner press for Pandora Jewelry.

Pandora Jewelry logo was featured on the step ‘n repeat for the cocktail reception. Additionally, Pandora Jewelry product and signage was tastefully placed throughout the event. Press coverage in People magazine, on entertainment tonight and multiple online outlets including but not limited to Daily Mail, E!Online, JustJared, and USA today. Increased consumer awareness and drove sales.

Impressions: 210 MM
Value: $3.1 MM

Work with Jennifer Aniston and her team to incorporate Pandora Jewelry branding at the cocktail reception of Jennifer Aniston's film “Cake”.