To start off the New Year, Mediaplacement had the pleasure of welcoming eleven Communication students from Bradley University to our office. The goal for the students was to get a greater understanding of how non-traditional advertising could be an important tool for companies to reach their consumers. In the meeting, Britt Johnson (mediaplacement’s CEO) explained the process of product placement, promotional partnerships, lifestyle marketing, and the value his company brings to their clients through these mediums. The students were engaged and excited to hear how Lagavulin became a storyline in “Parks and Recreation” among other work demonstrated through our sizzle reel – mediaplacement sizzle reel 2015